Manchester Grammar School
For over a decade Manchester Grammar School have approached RACE for the marketing and design of their multi-million pound fund-raising appeals. The one shown here was to raise funds to build a new theatre block for the school. A logotype for the initiative was created and then applied as part of a complex suite of materials to be sent to potential givers.
The final package unfolded showing the history and development of theatre at the school and included the gift forms to be completed by donors. Mailed to a comprehensive database and using shots of the pupils in school productions, the appeal raised almost two million pounds and the project is due for completion later this year.